In this Business Talk with Michael Avery interview, Cash Converters CEO Richard Mukheibir discusses the company’s impressive history in South Africa over the past 30 years.
Mukheibir has worked at Cash Converters since it began operating in South Africa in 1994.
He served as the company’s Managing Director for 24 years before becoming CEO in 2018.
Mukheibir is a business maverick and a visionary who was one of the first people to bring international franchising to South Africa in the early nineties.
In this Business Talk interview, Mukheibir discusses how Cash Converters has remained relevant in South Africa as it celebrates its 30th anniversary in the country.
He outlines the different services it now offers and explains how they deliver unrivalled value to both franchise owners and customers.
Mukheibir also shares examples of how Cash Converters has become a source of generational wealth for its franchise owners.
He then outlines the requirements and processes for becoming a Cash Converters franchise owner, and concludes the interview by sharing their exciting plans for the future.
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