Episode 12 - Gidon Novick

Episode 12 - Gidon Novick

Gidon Novick is co-founder of South Africa’s newest low-cost airline Lift, which launched in December last year. He also previously served as chief executive officer at Discovery Vitality, having co-founded Kulula, and serving as Comair CEO. In this episode of Business Talk with Michael Avery, Novick walks through the challenges of starting a new venture during Covid-19, and particularly in the hospitality and tourism sector.

Business Talk Season 2 - Presented by Discovery Bank
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The second season of Business Talk by BusinessTech, follows the hugely successful first season of the online interview series. Business Talk Season 2 is hosted by Michael Avery and sponsored by Discovery Bank. Business Talk Season 2 features conversations with South Africa’s leading executives.

The show explores the impact of the Covid-19 pandemic on South Africa and consumers and how companies, and the country can move forward; and what can be done to ensure a prosperous future.

To get your company or executive featured on the second season of Business Talk with Michael Avery, contact Kevin Lancaster at