Episode 13 - Frans Hiemstra

Episode 13 - Frans Hiemstra

Frans Hiemstra is general manager for Sub-Saharan Africa at e-hailing service Uber, having climbed the ladder within the company over the past six years. He initially joined the group as operations and logistics manager in 2015.

He tells Michael Avery about the challenges of being in a mobility business during a time of immobility in 2020. He says that Uber was forced to pivot and reinvent itself pretty rapidly during the year, which led to the launch of a delivery business for drivers to transport goods, and help broken supply chains brought on by the Covid-19 pandemic and lockdowns.

Business Talk Season 2 - Presented by Discovery Bank
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Get Involved

The second season of Business Talk by BusinessTech, follows the hugely successful first season of the online interview series. Business Talk Season 2 is hosted by Michael Avery and sponsored by Discovery Bank. Business Talk Season 2 features conversations with South Africa’s leading executives.

The show explores the impact of the Covid-19 pandemic on South Africa and consumers and how companies, and the country can move forward; and what can be done to ensure a prosperous future.

To get your company or executive featured on the second season of Business Talk with Michael Avery, contact Kevin Lancaster at