Episode 6 - Carina Smith-Allin shares Didi's expansion plans for South Africa
Carina Smith-Allin is the head of public relations and communications for Sub-Saharan Africa at DiDi, the world’s biggest mobile transportation platform. Smith-Allin is a seasoned communication professional with more than a decade's experience in communications and public relations. She has previously worked as Head of Communications for Pick 'n Pay and South32 before joining Didi in 2021.
In this Business Talk episode, Smith-Allin explains how Didi is different from other ride-hailing platforms and the key value proposition it offers to customers. She shares the expansion plans for Didi in South Africa and how has DiDi prepared its platform for the local market, to ensure both driver and rider safety.