Season 2 Episode 5

Massmart's Sylvester John discusses the future of e-commerce in South Africa

04 November 2021 · 24:45 min

Sylvester John is the head of e-commerce at Massmart and has extensive senior-level retail experience in the US and Africa. He has worked in a wide range of business development activities including merchandising and operations. John played a key role in launching and positioning Online Grocery Pickup in the US and establishing Walmart’s Last Mile Delivery organisation. He has led Walmart’s Express Delivery, SNAP, Smart Substitutions and Instacart Marketplace initiatives.In this Business Talk interview, John gives his impressions of the state of e-commerce in South Africa. He discusses the differences and similarities he has seen in the local market compared to the US. John talks about the future e-commerce plans for Massmart, the group’s e-commerce ambitions and what services are in the pipeline to bolster their ecosystem. Lastly, he shares his medium-term expectations for e-commerce in the country.

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