Season 15 Episode 3

Dr Hardy Ncube on how embedded insurance is changing what we buy

09 September 2026 · 21:45 min

Embedded insurance is changing how South Africans get cover by putting protection directly into the financial transactions where it is needed.

Dr Hardy Ncube, Head of Personal Line Insurance at Standard Insurance Limited, explains how insurance can be integrated into everyday customer journeys,… from financing a vehicle or buying a home to booking travel and making other purchases.

He discusses why banks are particularly well positioned for embedded insurance and how existing customer relationships can make accessing relevant cover simpler. However, greater convenience creates a new challenge: ensuring customers understand exactly what they are buying when insurance can be added with only a few clicks.

Ncube also examines what embedded insurance means for brokers and financial advisers, why products should be personalised rather than unnecessarily bundled, and how digital claims services can improve the customer experience. Looking ahead, he expects technology and AI to make insurance increasingly integrated into digital banking and purchasing journeys.

0:00 Intro
1:00 What is embedded insurance?
2:38 Why banks have an advantage
5:19 Building trust into digital insurance
8:25 Keeping customers informed
11:29 What embedded insurance means for brokers
14:23 Personalising insurance cover
18:02 How technology and AI will change insurance

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