Season 6 Episode 12

Yael Geffen on investing in property in 2022

21 April 2022 · 17:42 min

Yael Geffen is the CEO of Lew Geffen Sotheby’s International Realty. Geffen grew up in a real estate dynasty that was established by her grandmother, Aida. Before joining the family business in 2009, she worked in the United States and built up extensive experience across the fields of real estate… marketing, brand building, and business development.In this Business Talk interview, Geffen discusses why property is such a great investment opportunity in 2022. She provides advice to South Africans who want to begin their property investment journey, including which upgrades and renovations add the most value to a property relative to their cost. Show more