Season 14 Episode 9
Marco Cristofoli on the rise of cruise-based corporate events
03 March 2026 · 22:18 min
In this episode of Business Talk, host Michael Avery speaks to Marco Cristofoli, CEO of Cruises International, about how cruising has evolved from a leisure product into a powerful platform for corporate events and incentives.
They explore the rapid growth of MICE (Meetings, Incentives,… Conferences and Events) at sea, why cruises offer simplicity and strong ROI for businesses, and how experiential travel is reshaping corporate spend. Marco also shares insights into breaking misconceptions around cruising in Africa and how Cruises International, part of the Bidvest Group, is positioning itself at the forefront of this expanding market.
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