Season 2 Episode 13

Frans Hiemstra

16 March 2021 · 23:16 min

Frans Hiemstra is general manager for Sub-Saharan Africa at e-hailing service Uber, having climbed the ladder within the company over the past six years. He initially joined the group as operations and logistics manager in 2015.He tells Michael Avery about the challenges of being in a mobility business during a time of immobility in 2020. He says that Uber was forced to pivot and reinvent itself pretty rapidly during the year, which led to the launch of a delivery business for drivers to transport goods, and help broken supply chains brought on by the Covid-19 pandemic and lockdowns.

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