Season 2 Episode 12

Gidon Novick

09 March 2021 · 21:06 min

Gidon Novick is co-founder of South Africa’s newest low-cost airline Lift, which launched in December last year. He also previously served as chief executive officer at Discovery Vitality, having co-founded Kulula, and serving as Comair CEO. In this episode of Business Talk with Michael Avery, Novick walks through the challenges of starting a new venture during Covid-19, and particularly in the hospitality and tourism sector.

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