Season 12 Episode 24

Burton Naicker unpacks Miway's new branding and its ever-evolving brand ethos

30 May 2025 · 14:54 min

In this Business Talk with Michael Avery interview, Burton Naicker discusses how Miway is evolving its brand and adopting new technologies. Naicker is the CEO of Miway Insurance and an industry veteran, having worked in insurance since 2010. Before being appointed as the CEO of Miway Insurance,… Naicker worked for nearly 20 years at OUTsurance. During this time, he held roles such as Ex: Head of Claims, Ex: Manager Claims, and Chief Operations Officer. In this interview, Naicker explains why he joined Miway and what sets the company apart in South Africa’s insurance landscape. Naicker discusses what motivated Miway to refresh its brand after 17 years of the same visual identity. He then outlines how this new branding represents the company’s ethos and covers the other developments Miway has made, including a greater focus on technology and innovation. Naicker also unpacks examples of where Miway is implementing new technologies and innovating in 2025. He concludes the interview by explaining why South Africans looking for a non-life insurance provider should choose Miway. Show more