Season 13 Episode 8
Fred Zhou discusses HONOR's rise and smartphone innovation in South Africa
24 July 2025 · 13:23 min
In this episode of Business Talk we sit down with Fred Zhou, CEO of HONOR South Africa, to explore the brand’s rapid ascent in the local smartphone market. From entering the scene in 2021 to becoming the second-largest handset brand, HONOR is now aiming to take the top spot by 2028. Fred shares… insights into the brand’s strategic pillars—cutting-edge innovation, strong partnerships, and expansion into untapped regions—while highlighting the standout features of their new Magic V5 foldable phone, including its ultra-slim design, long-lasting battery, and impressive water resistance. With the Magic V5 set to launch in South Africa this October, Fred teases a “surprise” price point and discusses how HONOR is making flagship-level AI and durability accessible across all product tiers. HONOR is building a full ecosystem that includes tablets, wearables, and laptops—all aimed at winning consumer trust and reshaping South Africa’s tech landscape. Show more